Internet Marketing is Measured in Dog Years!
About Peter Yexley
1994 doesn’t seem too long ago but the scary thing is that so many ‘internet marketing experts’ were not even born at the time Peter Yexley started marketing websites. Even Google had not been created when he was embarking upon a new industry called ‘The Information Superhighway‘, the internet or worldwide web and been predicted by industry leaders that it was going to drastically change how the world would market and promote businesses.
Peter Yexley is without doubt a genuine internet marketing pioneer and it is true that there are very few remaining today that started way back in 1994.
To put things into perspective, Peter at the time was a director of a PLC, publishing a wide range of business-to-business journals and he tried without success to convince the chairman of the board to explore the internet. It seemed nobody shared Peter’s enthusiasm and foresight, but so convinced that internet marketing was the way forward, he left the comfort of a directorship, company car, pension and private healthcare to start what was possibly the first internet marketing business in the UK. There is no doubt that Peter Yexley is a genuine internet marketing pioneer.
Back in the day computers were massive in size and tiny in memory, they took forever to load and not only needed a ‘modem’ to connect to the internet, you needed another phone line otherwise you couldn’t use both the computer and phone at the same time. A concept that many would find difficult to believe today.
There was no Google, the popular search engines were Excite, Altavista, Lycos, WebCrawler and LookSmart. Most were more like directories rather than a search facility and certainly nothing like the search engine we know today called Google.
So with self-proclaimed internet marketing experts coming and going all the time, it is reassuring that Peter Yexley started SEO in 1994 and is still going, 21 years in marketing and promoting websites.
Today internet marketing is measured in ‘Dog Years’ – if your website is only 2 years old, that is equivalent to 14 years! Imagine a 14 year old TV, or mobile phone.
Now is probably a very good time to update your website and bring it inline with Google’s algorithms.
To discuss your website marketing call
Peter Yexley on 01727 825 999
Hertfordshire SEO Services -promoting and marketing websites since 1994