On Page SEO relates to optimizing the actual website’s pages that search engines tend to monitor in order that they index it to it’s best potential. There is no doubt that it is an ongoing task that can make or break the success of website marketing. If web pages are not correctly SEO’d, they will have little or no potential in search engines.
If your web site is not optimized for search engines as well as visitors, your chances for success are limited.
On Page SEO is about configuring a website as opposed to SEO techniques used outside of the website (that’s Off Page SEO).
Is on-page SEO more important than off-page SEO?
There is no more or less importance in SEO but priorities are essential, both are fairly equal if you want to achieve the best possible exposure in the search engines. Whilst both off-page SEO and on-page SEO are equal, the order in which you undertake them is important.
Let’s examine On-Page SEO.
On-page SEO is best to start with otherwise if you embark upon off-page SEO first and attempt to convince search engines to give your website better ranking without fine tuning on-page, you might have serious issues.
Be mindful that your main goal is to ensure your users enjoy their visit and stay on your website. As much as off Page SEO may attract traffic to your website, if your on-page seo is not user friendly, you’ll soon lose favour.
Believe it or not the majority of websites today are not optimized for search engines but the website owners think theirs is and live in denial or are being hoodwinked.
If your website is for a small local business geared to getting local customers who are searching for various terms on Google then on page SEO is probably all you will need as far as SEO is concerned.
Always start with keyword selection, research and testing
Meta Description tag
Internal linking strategy
Site maps, both XML and user facing
Usability and accessibility
Track target keywords
Content is your priority
Most websites are written totally wrong, as if they were written for a printed brochure. Website content must be written for online purposes and then any website with creative online content can do exceptionally well with or without major SEO, however a website with very poorly written content will not even survive with smart SEO.
What is considered good online content?
Firstly it has to be original content, this might be articles,product description, graphics, photos, images, videos, presentations, comments, reviews etc. Nothing whatsoever copied and pasted from another website or re-writes of existing articles (spun content)
Whilst content is crucial, don’t just publish blurb for the sake of publishing just to please search engines .It is important to add real value to your website and enhance visitor experience. Use an experienced website ghostwriter for the best results.
Page titles, description and formatting
When search engines begin to look at your website for the purpose of indexing they begin by reading your pages and will start at the top, this includes the page title, the description of the page, the major headings and images.
The reason why they do this is because it gives them a far better understanding of what the web page is all about. Search engines can glean very valuable information based on many factors including off page SEO, back links, domain authority, competition etc.,The information they gain will determine where your website is placed in their index.
Page titles: Each and every web page has to have a unique title. It is important to create a title that will assist search engines and users understand what your web page is all about. Think of it like this, a web page with title “Hertfordshire SEO experts” is far better named than a web page with title “Home Page”.
Descriptions: Largely under used or used wrongly. This what the searcher might well see in the search engine results page as a default if the search engine can’t find any true relevant content. A good quality description of up to 150 characters and unique text for each web page is essential.Use this opportunity to describe your web page and attract the searcher sufficient to click on your link and visit your website.
Formatting: Think of a set of rules or components such as a heading (h1) and sub headings (h2). Important parts of the report are highlighted with bold, underline or italics.
Don’t just cobble up text for your web page it must readable and make sense.
Images: Images are crucial for cosmetic reasons and essential for SEO as long as they do not increase the loading time of the website. Best practices for using images: