SEO stands for Search Engine Optimization, it is about making your website search engine friendly and compliant so that it gains high rankings in the likes of Google and Bing.
As an SEO expert based in Hertfordshire, my job is all about ensuring websites are delivering the right information to enhance the website’s visibility in search engines. To achieve this, I need to ensure a fine balance of good quality fresh content with good keyword weight and density.
There is no black art or magic in getting the SEO in a website just right, just 21 years of experience and many people have discovered at high cost that it is far too easy to over-SEO a website. The heavy price comes when Google penalises a website because someone has gone over the top, even unwittingly over enthusiastic SEO. Quick shortcuts and cheating Google is guaranteed to cause problems too.
Search engine optimization isn’t about making massive changes to your website and using some form of black art. It is more about making small but smart modifications to certain areas.Think about a series of connected cogs, inspecting each one individually doesn’t show how the entire machinery functions but when we see them linked with other cogs, we can see the importance. SEO is pretty much the same.
I constantly argue about the term “search engine optimisation”, because it should be ‘website optimisation’ in reality we are not, or should not be optimising to impress search engines but fine tuning the website first and foremost for what is in the best interest of the visitors to our website.
Too many webmasters attempt to manipulate search engines by tweaking web page elements in an effort to boost their search engine ranking and results instead of focusing on what visitors really want to read.Quality content is the key and this is what helps the search engines to find your website.
I have spoken with hundreds, probably thousands of website owners who have spent vast amounts of time focusing on SEO tweaks believing they will gain extremely high ranking results in the organic results of search engines but to no avail.
There comes a time when fiddling with a website in blind attempts to boost search engine rankings has to stop and put the professionals under the bonnet!
What goes into SEO?
To achieve high ranking in search engines your website must impress Google, have no doubts that if a website does not comply with Google’s algorithms, it will soon be banished to the deep dark distant pages of the search engines.
Google is extremely intelligent software that gleans a lot of information about your business, based on the content and connections of your website.
If your website has been tweaked in house or by an enthusiastic amateur, Google will not see the cosmetic appearance as you see it, it looks through all that and sees what resembles a fallen jigsaw with pieces scattered all over the place. It can be very damaging.
It reads coding, specifically ‘metatags’ and has rules on how these should be created.
It scans content, picking out information that is matched by searches – a person types in a search and Google may have recorded your website in it’s archives.
Google judges you by the company you keep, so if your website is connected to questionable, dubious website, your own website will be tarred with the same brush. Reputation is crucially important.
One major part of Google’s algorithm is is called ‘bounce rate‘.
Social media plays a massive part in ranking a website well in Google because it can drive vast amounts of traffic to your website and the major players such as Facebook, LinkedIn, Pinterest, Google Plus, Twitter – are all held in great esteem with Google – Click here to see more information about social media marketing.
Is it time to have a chat about improving your website search results?